Unit5InsideadvertisingTeachingResourcesSection3:WordsandexpressionsfromUnit5Insideadvertisingverb1..~sb(of/aboutsth)totellsbaboutsth,especiallyinanofficialway:[vn]Pleaseinformusofanychangesofaddress.Theleafletinformscustomersabouthealthyeating.Hewenttoinformthemofhisdecision.Informmeatonceifthereareanychangesinhercondition.Havethepolicebeeninformed?[vnthat]Ihavebeenreliablyinformed(=somebodyItrusthastoldme)thatthecouplewillmarrynextyear.Anoticeinformedthegueststhatformaldresswasrequired.Iampleasedtoinformyouthatyouhavewonfirstprizeinthismonth’scompetition.[vnspeech]‘He’salreadyleft,’sheinformedus.2.[vn]~yourself(of/aboutsth)tofindoutinformationaboutsth:Weneedtimetoinformourselvesthoroughlyoftheproblem.3.[vn](formal)tohaveaninfluenceonsth:Religioninformseveryaspectoftheirlives.Theseguidelineswillbeusedtoinformanyfuturedecisions.informonsbtogiveinformationtothepoliceorsbinauthorityabouttheillegalactivitiesofsb:Heinformedonhisownbrother.featurenoun[C]1.somethingimportant,interestingortypicalofaplaceorthing:Aninterestingfeatureofthecityistheoldmarket.Teamworkisakeyfeatureofthetrainingprogramme.Whichfeaturesdoyoulookforwhenchoosingacar?Thesoftwarehasnoparticulardistinguishingfeatures.geographicalfeatures2.[usuallypl.]apartofsb’sfacesuchastheirnose,mouthandeyes:hisstronghandsomefeaturesHereyesarehermoststrikingfeature.3.~(onsb/sth)(innewspapers,ontelevision,etc.)aspecialarticleorprogrammeaboutsb/sth:aspecialfeatureoneducationverb1.[vn]~sb/sth(assb/sth)toincludeaparticularpersonorthingasaspecialfeature:ThefilmfeaturesCaryGrantasaprofessor.Thelatestmodelfeaturesalloywheelsandanelectronicalarm.Manyofthehotelsfeaturedinthebrochureofferspecialdealsforweekendbreaks.2.[v]~(insth)tohaveanimportantpartinsth:Oliveoilandgarlicfeatureprominentlyinhisrecipes.worthyadj.(worthier,worthiest)1..~(ofsb/sth)(formal)havingthequalitiesthatdeservesb/sth:tobeworthyofattentionAnumberofthereport’sfindingsareworthyofnote.Nocomposerwasconsideredworthyofthenameuntilhehadwrittenanopera.aworthychampion(=onewhodeservedtowin)Hefelthewasnotworthyofher.2.[usuallybeforenoun]havingqualitiesthatdeserveyourrespect,attentionoradmiration;deserving:Themoneyweraisewillbegoingtoaveryworthycause.aworthymemberoftheteam3.havinggoodqualitiesbutnotveryinterestingorexciting:her,worthybutdullhusband4.~ofsb/sthtypicalofwhataparticularpersonorthingmightdo,give,etc.:HegaveaspeechthatwasworthyofMartinLutherKing.5.-worthy(incompounds)deserving,orsuitablefor,thethingmentioned:trustworthyroadworthyexpensenoun1..[U]themoneythatyouspendonsth:Thegardenwastransformedatgreatexpense.Noexpensewasspared(=theyspentasmuchmoneyaswasneeded)tomakethepartyasuccess.He’sarrangedeverything,noexpensespared.Shealwaystravelsfirst-classregardlessofexpense.Theresultsarewellworththeexpense.2.[C,usuallysing.]somethingthatmakesyouspendmoney:Runningacarisabigexpense.3.expenses[pl.]moneyspentindoingaparticularjob,orforaparticularpurpose:living/household/medical/legal,etc.expensesCanIgiveyousomethingtowardsexpenses?financialhelptomeettheexpensesofanemergencyThepaymentshegetsbarelycoverhisexpenses.4.expenses[pl.]moneythatyouspendwhileyouareworkingthatyouremployerwillpaybacktoyoulater:Youcanclaimbackyourtravelling/travelexpenses.(BrE)totakeaclientoutforamealonexpensesanall-expenses-paidtripatsb’sexpense1.paidforbysb:Weweretakenoutforamealatthecompany’sexpense.2.ifyoumakeajokeatsb’sexpense,youlaughatthemandmakethemfeelsillyattheexpenseofsb/sthwithlossordamagetosb/sth:Hebuiltupthebusinessattheexpenseofhishealth.aneducationsystemthatbenefitsbrightchildrenattheexpenseofthosewhoareslowertolearngototheexpenseofsth/ofdoingsth|gotoalotof,etc.expensetospendmoneyonsth:Theywenttoalltheexpenseofredecoratingthehouseandthentheymoved.putsbtotheexpenseofsth/ofdoingsth|putsbtoalotof,etc.expensetomakesbspendmoneyonsth:Theirvisitputustoalotofexpense.broadcastverb(broadcast,broadcast)1.tosendoutprogrammesontelevisionorradio:[vn]Theconcertwillbebroadcastlive(=atthesametimeasittakesplace)tomorrowevening.MostoftheprogrammesarebroadcastinEnglish.[v]Theybeganbroadcastingin1922.2.[vn]totellalotofpeopleaboutsth:Idon’tliketobroadcastthefactthatmyfatherownsthecompany.nounaradioortelevisionprogramme:(BrE)apartypoliticalbroadcast(=forexample,beforeanelection)Wewatchedalivebroadcastofthespeech(=oneshownatthesametimeasthespeechwasmade).relyverb(relies,relying,relied,relied)relyon/uponsb/sth1..toneedordependonsb/sth:Asbabies,werelyentirelyonothersforfood.[+toinf]Thesedayswerelyheavilyoncomputerstoorganizeourwork.[+-ing]Theindustryreliesonthepriceofrawmaterialsremaininglow.2.totrustorhavefaithinsb/sth:Youshouldrelyonyourownjudgement.[+toinf]Youcanrelyonmetokeepyoursecret.Hecan’tbereliedontotellthetruth.generateverb[vn]toproduceorcreatesth:togenerateelectricity/heat/powertogenerateincome,/profitWeneedsomeonetogeneratenewideas.Theproposalhasgeneratedalotofinterest.responsenoun~(tosb/sth)1..[C,U]aspokenorwrittenanswer:Shemadenoresponse.Inresponsetoyourinquiry...Ireceivedanencouragingresponsetomyadvertisement.2.[C,U]areactiontosththathashappenedorbeensaid:Thenewsprovokedanangryresponse.apositiveresponseIknockedonthedoorbuttherewasnoresponse.Theproductwasdevelopedinresponsetocustomerdemand.Therehasbeenlittleresponsetoourappealforfunds.Wesentoutover1..000lettersbuttheresponseratehasbeenlow(=fewpeoplereplied).3.[C,usuallypl.]apartofachurchservicethatthepeoplesingorspeakasananswertothepartthatthepriestsingsorspeaksrefreshverb1..[vn]tomakesbfeellesstiredorlesshot:Thelongsleephadrefreshedher.Thefollowingmorningsheawokerefreshed.Herefreshedhimselfwithacoolshower.2.[vn](informal,especiallyNAmE)tofillsb’sglassorcupagain:Letmerefreshyourglass.Hewentintothekitchentorefreshtheirdrinks.3.[vn]~your/sb’smemorytoremindyourself/sbofsth,especiallywiththehelpofsththatcanbeseenorheard:Hehadtorefreshhismemorybylookingathisnotes.4.(computing)togetthemostrecentinformation,forexampleonanInternetpage,byclickingonabuttononthescreen:[vn]Clickheretorefreshthisdocument.[v]Thepagerefreshesautomatically.murdernoun,1.[U,C]thecrimeofkillingsbdeliberately:Hewasfoundguiltyofmurder.Shehasbeenchargedwiththeattemptedmurderofherhusband.tocommit(a)murderamurdercase/investigation/trialTherebelswereresponsibleforthemassmurderof4.00civilians.Whatwasthemurderweapon?Theplayisamurdermystery.2.[U](informal)usedtodescribesththatisdifficultorunpleasant:It’smurdertryingtogettotheairportatthistimeofday.Itwasmurder(=verybusyandunpleasant)intheofficetoday.getawaywithmurder(informal,oftenhumorous)todowhateveryouwantwithoutbeingstoppedorpunishedverb[vn]1..tokillsbdeliberatelyandillegally:Hedeniesmurderinghiswife’slover.Themurderedwomanwaswellknowninthearea.2.tospoilsthbecauseyoudonotdoitverywell:CriticsaccusedhimofmurderingtheEnglishlanguage(=writingorspeakingitverybadly).Icouldmurdera...(informal,especiallyBrE)usedtosaythatyouverymuchwanttoeatordrinksth:Icouldmurderabeer.sbwillmurderyou(informal)usedtowarnsbthatanotherpersonwillbeveryangrywiththemfluentadj.1.~(insth)abletospeak,readorwritealanguage,especiallyaforeignlanguage,easilyandwell:She’sfluentinPolish.afluentspeaker/reader‘CanhespeakGerman?’‘Yes,he’sfluent.’2.(ofalanguage,especiallyaforeignlanguage)expressedeasilyandwell:HespeaksfluentItalian.3.(ofanaction)doneinasmoothandskilfulway:fluenthandwritingfluentmovements,appointverb1.~sb(tosth)|~sb(as)sthtochoosesbforajoborpositionofresponsibility:[vn]Theyhaveappointedanewheadteacheratmyson’sschool.Shehasrecentlybeenappointedtothecommittee.[vn-n]Theyappointedhim(as)captainoftheEnglishteam.[vntoinf]Alawyerwasappointedtorepresentthechild.2.[vn][usuallypassive](formal)toarrangeordecideonatimeorplacefordoingsth:Adateforthemeetingisstilltobeappointed.Everyonewasassembledattheappointedtime.raiseverbMOVEUPWARDS1.[vn]toliftormovesthtoahigherlevel:Sheraisedthegunandfired.Heraisedahandingreeting.Sheraisedhereyesfromherwork.2.[vn]tomovesth/sb/yourselftoaverticalposition:Somehowwemanagedtoraisehertoherfeet.Heraisedhimselfupononeelbow.INCREASE3.[vn]~sth(tosth)toincreasetheamountorlevelofsth:toraisesalaries/prices/taxesTheyraisedtheirofferto$500.Weneedtoraisepublicawarenessoftheissue.Howcanweraisestandardsinschools?Don’ttellheraboutthejobuntilyouknowforsure—wedon’twanttoraiseherhopes(=makeherhopetoomuch).I’veneverheardhimevenraisehisvoice(=speaklouderbecausehewasangry).COLLECTMONEY/PEOPLE4.[vn]tobringorcollectmoneyorpeopletogether;tomanagetogetorformsth:toraisealoanWeareraisingmoneyforcharity.Hesetaboutraisinganarmy.MENTIONSUBJECT5.[vn]tomentionsthforpeopletodiscussorsbtodealwith:Thebookraisesmanyimportantquestions.I’mgladyouraisedthesubjectofmoney.CAUSEraisea/yourhandagainst/tosbtohitorthreatentohitsbraiseyoureyebrows(atsth)[oftenpassive]toshowthatyoudisapproveoforaresurprisedbysth:Eyebrowswereraisedwhenhearrivedwithouthiswife.raiseyourglass(tosb)toholdupyourglassandwishsbhappiness,goodluck,etc.beforeyoudrinkraisehell(informal)toprotestangrily,especiallyinawaythatcausestroubleforsbraisetherooftoproduceormakesbproducealotofnoiseinabuilding,forexamplebyshoutingorcheering:Theircheersraisedtheroof.raisesb’sspiritstomakesbfeelmorecheerfulorbrave;cheersbup:Thesunnyweatherraisedmyspiritsalittle.raisesthtosb/sthtobuildorplaceastatue,etc.somewhereinhonourormemoryofsb/sth:Thetownraisedamemorialtothosekilledinthewar.dialnoun,1..thefaceofaclockorwatch,orasimilarcontrolonamachine,pieceofequipmentorvehiclethatshowsameasurementoftime,amount,speed,temperature,etc.:analarmclockwithaluminous,dialCheckthetyrepressureonthedial.2.theroundcontrolonaradio,cooker/stove,etc.thatyouturninordertoadjuststh,forexampletochooseaparticularstationortochooseaparticulartemperature3.theroundpartonsomeoldertelephones,withholesforthefingers,thatyoumovearoundtocallaparticularnumberverb(-ll-,NAmE-l-)touseatelephonebypushingbuttonsorturningthedialtocallanumber:[vn]Hedialledthenumberandwaited.Dial003.3.forFrance.[alsov]matureadj.maturerisoccasionallyusedinsteadofmorematureSENSIBLE1.(ofachildoryoungperson)behavinginasensibleway,likeanadult:Janeisverymatureforherage.amatureandsensibleattitudeFULLYGROWN2.(ofaperson,atree,abirdorananimal)fullygrownanddeveloped:sexuallymatureamatureoak/eagle/elephantWINE/CHEESE3.developedoveraperiodoftimetoproduceastrong,richflavourNOLONGERYOUNG4.usedasapoliteorhumorouswayofsayingthatsbisnolongeryoung:clothesforthematurewomanamanofmatureyearsWORKOFART5.createdlateinanartist’slifeandshowinggreatunderstandingandskillfashionnoun1..[U,C]apopularstyleofclothes,hair,etc.ataparticulartimeorplace;thestateofbeingpopular:dressedinthelatestfashionthenewseason’sfashionsLongskirtshavecomeintofashionagain.Jeansarestillinfashion.Somestylesnevergooutoffashion.2.[C]apopularwayofbehaving,doinganactivity,etc.:Thefashionatthetimewasforteachingmainlythewrittenlanguage.Fashionsinartandliteraturecomeandgo.3.[U]thebusinessofmakingorsellingclothesinnewanddifferentstyles:afashiondesigner/magazine/showtheworldoffashionthefashionindustryafterafashiontosomeextent,butnotverywell:Icanplaythepiano,afterafashion.‘DoyouspeakFrench?’‘Afterafashion.’afterthefashionofsb/sth(formal)inthestyleofsb/sth:ThenewlibraryisverymuchafterthefashionofNash.in(a)...fashion(formal)inaparticularway:Howcouldtheybehaveinsuchafashion?Shewasprovedright,indramaticfashion,whenthewholedepartmentresigned.likeit’sgoingoutoffashion(informal)usedtoemphasizethatsbisdoingsthorusingsthalot:She’sbeenspendingmoneylikeit’sgoingoutoffashion.banverb(-nn-)[vn]1..todecideorsayofficiallythatsthisnotallowed:Chemicalweaponsarebannedinternationally.acampaigntobansmokinginpublicplaces2.[usuallypassive]~sbfromsth/fromdoingsthtoordersbnottodosth,gosomewhere,etc.,especiallyofficially:Hewasbannedfromthemeeting.She’sbeenbannedfromleavingGreecewhiletheallegationsare,investigated.(BrE)Hewasbannedfromdrivingforsixmonths.promoteverb[vn]1..tohelpsthtohappenordevelop;encourage:policiestopromoteeconomicgrowthacampaigntopromoteawarenessofenvironmentalissues2.~sth(assth)tohelpsellaproduct,service,etc.ormakeitmorepopularbyadvertisingitorofferingitataspecialprice:Thebandhasgoneontourtopromotetheirnewalbum.Theareaisbeingpromotedasatouristdestination.3.~sb(fromsth)(tosth)[oftenpassive]tomovesbtoahigherrankormoreseniorjob:Sheworkedhardandwassoonpromoted.Hehasbeenpromotedtosergeant.4.~sth(fromsth)(tosth)tomoveasportsteamfromplayingwithonegroupofteamstoplayinginabettergroup:TheywerepromotedtotheFirstDivisionlastseason.bewareverb~(ofsb/sth/ofdoingsth)(usedonlyininfinitivesandinorders)ifyoutellsbtobeware,youarewarningthemthatsb/sthisdangerousandthattheyshouldbecareful:[v]Motoristshavebeenwarnedtobewareoficyroads.Bewareofsayinganythingthatmightrevealwhereyoulive.[vn]It’sagreatplaceforswimming,butbewaredangerouscurrents.[alsov-ing]consumernounapersonwhobuysgoodsorusesservices:consumerdemand/choice/rightsHealth-consciousconsumerswantmoreinformationaboutthefoodtheybuy.aconsumersociety(=onewherebuyingandsellingisconsideredtobeveryimportant)providersandconsumersofpublicservicesTaxcutswillboostconsumerconfidenceafterthere