欢迎来到英语课堂牛津高中英语(模块四·高一下学期)AdvancewithEnglishReadingUnit1AdvertisingUnit1课件描述：本堂课是以听、说、读为主的阅读课。本篇阅读材料是一位中学生根据研究性活动写成的一篇说明文。学生应在阅读本文的基础上掌握说明文的阅读策略，了解说明文由三大部分组成。即：导入主题，支撑主题的细节材料和结论。AdvertisementsLead-in:WaterprotectionSalesofCocoColalearnmoreaboutadsBrainstormingadvertisementswhatwherewhyhowfunctionsattitudesadvantagesdisadvantagesWords-matching1.persuade2.welfare3.skilful4.cure5.mental6.trick7.motto8.intelligenceatheabilitytolearn,understandandthinkaboutsth.b.goodatdoingsth.,especiallysth.thatneedsabilityortrainingc.thegeneralhealth,happinessandsafetyofapersonoragroupd.makeanillnessorproblemgoawaye.ashortsentenceorphrasethattellstheaimsandbeliefsofapersonoragroupf.relatedtothethoughtsandthemindg.sth.donetofoolsomeoneelse,orasajokeh.makesomeonedosth.bygivingthemgoodreasonshcdfeaBeforereadingbgFast-reading1Whatdoadvertisementsencouragepeopletodo?2WhatdoesPSAsstandfor?3WhatarePSAsmeanttodo?Tobuyaproductorserviceorbelieveinanidea.Publicserviceadvertisements.Toeducatepeopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfare.MainideaofeachparagraphPara.1Para.2Para.3Para.4Para.5Para.6BriefintroductionofadsWhatisanad?UntrueclaimsaboutproductsHowtoidentify(辨别)anad?PublicserviceadsTheadviceonadsDetailedReading1.Mostpeoplearenotawareofhowmanyadsarearoundthem.2.Advertisementsarealwaysmeanttopromoteaproductorservice.3.PSAsareonlyfoundinnewspapersandonTV.4.PSAsandcommercialadsusesomeofthesamemethods.5.Commercialadscangiveusvaluableinformationabouthowtoliveourlives.6.AnadwarningpeopleagainstsmokingisanexampleofaPSA.FurtherReadingnotalwaysnotonlyPSAsWhat’sthesimilaritiesanddifferencebetweencommercialadvertisementsandpublicserviceadvertisements?Post-reading(Consolidation)similaritiesCommercialadsPSAsPlacesfoundMeansusedbillboards,newspapers,magazines,theInternet,radio,televisionuseattractiveandoriginalimagesandcreativelanguagedifferencesCommercialadsPSAspurposeexpensebelievable?examplestopromoteaproductorservicetoeducatepeoplechargedfreeofchargenoyes①②①②③④commercialsAdvertisementsPSAspromotechargedtricksexampleseducatefreeofchargebelievableradio,TV…,images,languageReadingstrategy:readingexpositorywriting（说明文）introductionofsubjectsupportingdetailsconclusionasubjectHomework:1.FinishthearticleonPage95.2.Listthedifficultlanguagepointsonyournotebook.3.Retellthearticleaboutadvertisement.