欢迎来到英语课堂牛津高中英语(模块四·高一下学期)AdvancewithEnglishWordPowerUnit1AdvertisingUnit1课件描述：本堂课是以介绍构词法知识为主的词汇教学课。词汇是语言基础知识的重要组成部分，构词法能帮助学生提高掌握词汇的效率。但是，强调基础知识指的是语言知识的灵活运用，教师在语境中教学，学生在语境中学习，在语境中运用。WordPowerBlank-filling____________(advertise)areanimportantpartoflife.Theyuselotsof______(attract)picturesand_______(excite)languagestosellproductsorservices.________(general)speaking,therearetwomaintypes:______(commerce)adsandPSAs.Theydonotalwaystellyouthe_______(true).Weshouldbe________(care).AdvertisementsattractiveexcitingGenerallycommercialtruthcarefulQuestion:Howarethesenewwordsformed?Moreexamples:Rootderivatives/newwordshealthinterestdependusedifficultweekhealthyinterestingdependentusefuldifficultyweeklyCompetition:Thinkmorewordsthatarecreatedthisway.Whichgroupcanwin?Thegroupthathasthemostwordswins.Howtoformadjectivefromnounsandverbs?WuPing:Doalladsplaytricksonpeople?WuHong:No.PSAsusesomeofthesamemethodsascommercialads,likeattractivepicturesandexcitinglanguages,buttheyarenotmeanttotrickus.commercen.commercialattractv.attractiveexcitev.excitingUsingsuffixesNoun+y+ly+ic+al+ous+fulhealthhealthyweekweeklyheroheroicnationnationaldangerdangeroushelphelpfulVerb+ed+ing+able+iveamazeamazedexciteexcitingenjoyenjoyableattractattractiveCanyouthinkofmoreexamples?Exercise:BestClothingShopPossibleanswers:(1)lovely(2)attractive(3)boring(4)energetic(5)friendly(6)enjoyable(7)lucky(8)fantasticLet’slearnmoreaboutsuffixes.SuffixMeaningExamples(adj.)-icalhavingthequalityof-ablehavingthequalityof-ouslike,fullof-fulcharacterizedby-lesswithoutmedical,electricalenjoyable,reasonabledangerous,adventurousjoyful,mouthfulcloudless,hopelessWordPuzzlecommercial1.commerce2.health3.hero4.attraction5.help6.excitement7.origin8.danger12345678HiddenwordFoodand________arequiteimportanttoourhumanbeings.用所给单词的形容词形式填空healthyheroicattractivehelpfulexcitingoriginaldangerousclothingActiveshowSupposeyouareabookseller.Youwantyourcustomertobuyanewbookcalled‘EnglishLiterature’.Howcanyoumakeyourcustomerbuyit?Makeadialoguewithyourpartnerandthenhaveitpresented.learnmoreaboutsalesandmarketingUsefulexpressions:ProductMarketresearchSalesandmarketingSales/marketingdepartmentConsumersMarketshareSalestargetSalesfiguresWhatdotheymean?Canyouhaveaguess?Words-matchingsales/marketingdepartmentconsumersmarketsharesalestargetssalesfiguresmarketresearch消费者市场份额销售目标销售量市场调查销售/营销部门Practice:BPossibleanswers:marketshare(2)salesfigure(3)consumers(4)marketresearch(5)sales/marketingdepartment(6)salestargetExerciseforconsolidationIwanttobuysomemilk________fromtheshop.________ofmilkusuallygoupduringthistime.Ilike‘Fresh’milkverymuchbecausethisbandisreallyu________.Recentsales________showthatitispopularamong_______.Theshopalsogivesmuch_______of10percentforcash.Whydon’tyouhaveatry?productsSalesniquefiguresconsumersdiscountFillintheblanksHomework1.Memorizethewordsandphraseslearntinthissection.2.MakegoodpreparationsforGrammarandUsage.